At ICF Jordan, our work is guided by four core values that reflect who we are, how we lead, and the meaningful, positive change we strive to create in our community and society.

We uphold the highest standards of Professionalism, ensuring integrity, accountability, and quality in everything we do — recognizing that excellence in coaching contributes to a stronger, more resilient society.

We are committed to Empowerment, believing in the transformative power of coaching to unlock potential, inspire growth, and create meaningful change for individuals, organizations, and the wider community.

We prioritize Collaboration, fostering strong connections within our coaching community and with partners, building trust through cooperation, shared purpose, and collective impact.

We embrace Innovation, championing creativity and forward-thinking approaches to ensure coaching remains relevant, impactful, and a catalyst for positive societal change.

Together, these values shape how we serve our members, advance the coaching profession, and contribute to the growth and well-being of individuals, organizations, and society in Jordan.